Categories: News

Google’s Third EU Antitrust Fine is Being Finalized

Alphabet Inc.’s Google is likely to be hit with a third EU antitrust fine. The fine is related to the company’s AdSense advertising service. The accusations are quite serious because Google is believed to have included preferences in a google bot tweak. This is a toolkit that is used for search engine ranking and for paid advertising pop-ups.

Google’s Third EU Antitrust Fine

The third antitrust fine opened by the European Commission in 2016 is accusing Google of preventing third parties of using its AdSense service from displaying products from their competitors. According to Reuters, Google had help 80% of the European market for search advertising intermediation over the previous ten years and that it had kept anti-competitive practices for a decade. The Android parent answered the accusations by changing the conditions in its AdSense contracts with large third-parties in order to make it possible for them to display competitive search ads.

The Case is Finalizing

The reason why Google is likely to get hit with a third EU antitrust fine is because European Competition Commissioner Margrethe Vestager announced earlier this month that she is getting close to finalizing the case. In addition, the Commission declined to give any comments on Friday regarding the AdSense fine.

Record Fines

Margrethe Vestager is the one who gave Google the record 4.34 billion euro ($4.91 billion) fine because the Android parent used its Android mobile operating system in order to restrict competitors from advertising their products.

After the record fine, Google was fined once again with 2.4 billion euro in 2017 for blocking its competitors with comparison websites. With that said, Google is definitely going to get another expensive fine in the upcoming days. However, the fine is expected to be much lower in comparison with the previous ones.

Disqus Comments Loading...
Share
Published by
Costea Lestoc
Tags: Google

Recent Posts

The Best NBA Streaming Services of 2023: A Comprehensive Guide

Are you an NBA fanatic looking for the best ways to stream games in 2023?…

11 months ago

Vinland Saga Season 2: Your Ultimate Viewing Guide

The Wait is Over: What's New in Season 2? The anticipation has been intense, but…

1 year ago

How to Install Mods in GTA 5 Nintendo Switch

Ready to take your GTA 5 Nintendo Switch experience to the next level? You're in…

1 year ago

Zoro.to Troubleshooting: Proven Fixes for ‘Zoro.to Not Working’ Issues

Encountering roadblocks with your favorite streaming site, Zoro.to? If so, you've navigated to the right…

1 year ago

Elevate Your Mathematical Skill with Nerdle

While the masses grapple with creating coherent 5-letter words, a distinctive game waits in the…

1 year ago

IPTV Goldmine: 7000+ Channels via Github Playlists & Top Apps

Welcome to the world of unlimited streaming with access to more than 7000 international IPTV…

2 years ago